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Choosing the Right Platform for Your Website

by / Monday, 29 May 2017 / Published in Blog, SEO Updates

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People often argue saying that it does not matter what platform a website is built on. All that matters is that the content is right. They believe that it is something that does not require attention. Let us put an alternate line of thought across to you.

Imagine you are building a house. You have subcontracted everything to the builder.You have trust on him but wouldn’t you like to review the design? Don’t you want to recheck if the windows are large enough?If the cupboards have sufficient space?

 It works out exactly the same way when you build a website. The platform is the structure on which it is built.Hence it is extremely vital to ensure that the right platform is chosen for the website.

People often get confused when it comes to choosing a platform for them. This is but obvious given the plethora of options that are available in the current times. This to an extent reiterates the vitality of choosing the right platform.

Statistically speaking, nearly half (46%) of web users say a website’s design is their number one criterion for determining a company’s credibility. Hence it is extremely important to choose an option which gives the bang for the buck.

Decoding the different elements of the website platform

  • The role of core functionality of the website

When choosing a platform the most important thing is the functionality of the website.
What is the core purpose that the website is going to serve? Is it an online marketplace or is it a content management website?

Accordingly one needs to decide on the platform that will best suit their website. The ease of use and the target audience that it is being curated for play a major role.

  • Going beyond what meets the eye

The platform of a website goes beyond the look and the feel of the website. It is definitely important that it is appealing to the eyes and gives a fine finish. There are other nitty gritty too that have to be taken care of. It is important to ensure that it has good security and that no privacy concerns get flagged.

  • Understanding the format of Content Management

It is important to evaluate if your website is going to be constantly updated.In some cases, we are looking at a well-supported format. Keeping in mind, changes have to be made.

  • Search Engine Optimization: The buzzword

SEO is the buzzword when it comes to anything related to websites and the internet.Hence ensuring proper optimization has its own role to play. The platform should overall be reliable.

  • Are you paying the right price?

Price is a big factor in every business decision.Hence it is important to review how much the website is costing you. Every business needs to find a balance. Not only executing all the functionalities but also being capped well within their budget.

  • The vitality of Customization

Customization is supremely important to every business. It is important to ensure that your website isn’t just another cookie cutter. Though one needs to carefully weigh it against the price it comes at. Hence, a good thought needs to be given to variables to be customized.

  • Understanding your personal technical expertise

It is important to simultaneously match your platform to your technical expertise. Is coding is something which is not your cup of tea? Then one needs to ensure that the platform does not require it. Unless your coding skills are top notch, you would want to stay away from this.

The internet is exploding with websites that can help you navigate everything. In this age, it is important that when you make your presence online, you leave a good impression. Hence, choosing the writing platform for your website is extremely important. One can seek the help of professionals to manage all the steps. Though it is equally important to stay engaged with the process as they convert your idea into a reality.

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