Importance Of Mobile App For Your Business

by / Wednesday, 24 May 2017 / Published in Blog, Latest posts


Mobile applications are playing an increasingly important role in our lives today. From ordering food to getting groceries delivered at the footstep, we do it all on our apps. A larger customer segment now consumes information solely through applications. Not only does it offer convenience but also since it ensures on-demand access everywhere.

People around the world today are spending more time on their mobile phones. This is in comparison against all other media options. Much of this time is spent using the digital services that our mobile phones have to offer.

If statistics are to be believed, we are all spending 575% more time on our phones than we were last three years back. Of this, more than eighty percent of our total time is spent using mobile apps.

The influence rendered by technological advancements

With the entry of Internet of Things, in the present realm, our dependence on phone has increased. It definitely is going to rise upwards as this phenomenon becomes more and more profound. Apps are found to be more reliable than websites. The breakthrough reason behind it is because they are more responsive. It is this experience that makes users prefer apps more for.

Apps are continually becoming the dominating form of varied kinds of digital interaction. No matter what kind of business one is in, apps are the place to be right now.

Understanding what the customers desire

Time and again, the influence of apps has been recognized. It helps phenomenally in both acquiring as well as retaining customers. An app is the first interaction that a business has with the consumer. It is the first impression you leave and hence it is important that it is a good one.

Using apps saves the business a lot of money in reaching the consumer. One can constantly reach out to them regarding the current promotions, new product introductions and the usual sales pitch. With apps it is a definite thing that your message is personally reaching the consumer. Unlike fridge magnets and calendars, apps are definitely doing a much better job.

Another pathway to connect is by offering by loyalty points to stay connected on the app. Organizations around the world are now implementing this trick. It seems to be going down pretty well with consumers. This way you can keep them intact on the go and also increase their interaction with you.

Taking your business to the world

Apps help business to enhance their visibility. It increases mediums of accessibility for the customers. They act as a direct marketing channel for the business.

The core functionality of mobile phones has undergone a 180 degrees change over the last few years. Earlier it was used as a device purely to connect with people. It is now being used to carry out every imaginable purpose possible.

This can be attributed to the fact that every business in the current scenario is online. No matter the business you are operating in, your competitor definitely has a presence online. Do you wish to lose out on your potential customers to the competitor so easily?

Understanding your customer base better

Using apps helps making consumer profiling easy. An app offers a considerable advantage when it comes to knowing your consumer base better. The option of syncing social media accounts and email ids has made a cameo to the world of apps. With this, understanding the target audience has definitely become easier.

Apps are a better alternative to reach to the younger demographics. Most critics argue that face to face interaction is the best way to reach the consumer. Machine beats man since it is not subject to mood swings or poor performance. Whatever is the query, whatever is the time; we have an answer. An app is a way more reliable representation on behalf of the company in the present scenario.

A mobile app goes a long way in digitizing the entire experience of your consumer. As the world is going digital, do you wish to be left behind in this revolution?



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