Important Design Trends You Should Have On the Website

A website goes a long way in depicting a lot of unsaid things about the brand. It is nearly impossible to keep track of every technological development and innovation out there. But it is equally necessary to constantly update the website based on current trends.

Keeping all of these pointers in mind, we have tried to put on end to the woes. For all the non-website designers out there we have the current trends decoded. We have tried to look at the basics that are vital in the current year.

A look at the top website trends of 2017

The basic rule remains the same: the website should be user-friendly. It is important that it continues to be easy to navigate through. Making it engaging irrespective of the device on which it is being used is the thumb rule.

Given below are the top design trends that one should definitely feature on their website.

• The era of a responsive web design is here.

We live in the mobile society today. Adopting this is unavoidable. The absence of this is definite to drive the user base away. A responsive web design is one that looks the same irrespective of the platform on which it is being used. The unified effect of using this across different platforms gives the users a positive feeling. This is what web design is all about.

• Semi-flat designs have made a re-entry

Semi-flat designs depict information as if they exist on a single surface. This helps by bringing loads of clarity to the scene. It also ensures that the transitions are smooth for the end user. This technological move goes a long way in ensuring that the user finds it easy to navigate through the different elements. It helps the user to understand the cues and directions.

Semi-flat designs go a long way in overcoming the problem that flat designs posed. These are differentiated and do not make the characters seem flat.

• Minimalism: Less is more.

When this is paired with micro-interactions; we have a success story in itself. Mobile continues to gather force; this design moves north when coupled with this idea. It ensures that the website is not cluttered. Collectively it improves the user enabled interactions.
Shortening attention span of our current users is a factor that comes here. They have a need for instant gratification. This is a trend which is definitely going to make it big in the days to come. Users are continually getting frustrated with having too much content on the go to refer to. Hence there is a dire need to optimize the content on every page. Adopting a strategy like this is the best bet in the current age.

• Stronger use of typography

A blend of the fonts that work well together and complement each other when placed on a single page. This is the area of discovery we are heading towards. There is a need to ensure that the calligraphy goes down well as a package. We have to ensure that it is in accordance with the product and the brand that we are dealing with.

Using single graphic elements is the in thing. It is used to describe a particular thing via a tagline. This method can help users differentiate the different host of services. Differentiating based on fonts, colors and sizes definitely deserves thumbs up.

Website trends are something which are constantly undergoing transitions. What keeps users engaged in 2017 might fail the purpose completely a year later. Hence there is a need to keep a constant check on what’s hot and what’s not.