How Website Speed Impacts Your Online Business?

by / Wednesday, 29 January 2020 / Published in Blog, SEO Updates

In these times of technology, to have a website is essential for business. You are supposed to focus on designing an alluring website. If you have a website already running, you need to revamp it. You website should comprise of exceptional content so that you gain more visitors. Besides content one other aspect that needs additional attention of yours is the speed of the website. In the present times your website ought to have a faster loading speed. Your website should load in and around 3 seconds, that’s what you got to engage your visitor, otherwise an average of 40% visitors will leave and move further. A staggering 73% of consumers using mobile devices won’t visit a website again if it doesn’t load onto their devices.

It is obviously true that your online business will impact to great extent by the website speed. How? Some of the important ways of its impact are as such :-    

Faster Sites signifies Healthy Experience

Nowadays, everyone browses the web on the go and Smartphone ardently serves the purpose. Consumers are making online purchases even while they are travelling. But, many times customers get poor experiences because the website or the page won’t load quickly. The loading speed of a webpage should be somewhere at 2 seconds for about 47% of customers. Moreover, no one wants to wait for too long if they are making any last-minute purchases. Ultimately, the customer will leave that site and opt for some other. If your website speed is poor the customer won’t be doing the purchase. This is when a customer gets unhealthy experience.

To avoid such occurrence build your website attentively so that it loads faster and provide better experience for customer. A satisfied customer will come back for more and even spread the word. A site with satisfactory speed helps the customer to get information, buy your products and even get in touch.    

Slower Sites upset Sales and Leads

A business website if loads sluggishly can be very frustrating for the audience. A considerable amount of websites lack performance because of slow speed and loses lots of customers. These days customers don’t wait for the site or the page to load and rather seek for the information elsewhere. This is when your competitors gain the advantage. Your loss is another’s profit. A slow website couldn’t even help to generate leads not to mention upsetting of sales. According to a survey, rates of conversion rise to 74% if a site loads in 2 seconds rather than 8 seconds.

If your audience feels that your website is taking too much time to load, they won’t stay on your site. They would neither be spending time to know about your products. When customer sees that your site’s form filling process is too negligent they will move over to somewhere else.

Website Speed Also Influences SEO

Many business owners hardly acknowledge that the SERP (search engine results page) ranking also gets a beating due to website speed. It is so because search engines rate higher those sites which give users good experiences. So, a slow loading site will clearly be down below in the search results. Business owners must keep in mind that their website would be seen by more viewers only if enhanced SEO is brought into use by them. A slow running website won’t help in erecting visibility of your business. If the Landing Page timing is faster, Google marks you positively in the Ad Ranking. Moreover, the expenses of PPC also doesn’t gets wasted. 

Read Also: Google Ads vs Facebook Ads: What’s Best For Your Business In 2020

SEO or Search Engine Optimization is one of the main necessities for any kind of website. If you are into online business you must invest in SEO. It is an excellent way to reach to those customers who tries to locate you out. But, to let SEO serve you worthy results, including a heightened SERP, speeding up the business website is the only alternative.  

Improving Website Speed for Better Business

Before you make any amendments with the speed of your business website you must be able to identify your website speed. You can bring into use numerous online tools for checking the site’s speed. The Web World provides many such tools for free which can help you to improve the website speed for better. Another way to improvise your website speed is to get the help of an integrated IT solution provider. One such well known company is the Iknoor Technology Pvt. Ltd. It is able to provide completely integrated range of back-to-back IT solutions.

Business owners don’t have the knack or sufficient time to look after the aspects of Web Hosting, Web Designing or Web Development. This is where solution providers like ITPL or Iknoor Technology Pvt. Ltd. step in. The team of Designers and Developers will check your website’s speed and test why the site is loading slowly. Further they will execute the necessary actions to fasten up the site. There are many obligatory strategies they will make use of. They might go through the backend of the website. They will make sure the website isn’t having too much unwanted plugins or surplus features.   

Another important attribute you will be getting to know is of web host. A dedicated web host can provide you with the necessary speed for keeping your visitors pleased. If your site is with some casual web hosting provider it is time you should switch on. Iknoor Technology also provides Web Hosting services. They are in this field for more than 18 years so they can always ensure for optimum results to their clients.  

To Sum Up

It is quite an essential action to perk up the speed of website that is so influential in your online business. If you undertake few of the most necessary steps to improve your website speed you would be achieving many objectives. Initiatives taken in time will increase your lead creating activities, boost your SEO and then further bring better online presence of your business. Lacking in website speed means your online business would lose out hundreds and thousands of potential customer besides losing a hefty amount of revenue.